Chapter 39. Designing a Mobile-Friendly Website

The centerpiece of your mobile marketing strategy is a mobile website—that is, a version of your website optimized for viewing on cell phones and other mobile devices.

What makes a mobile website different from a regular website? Do you really need two different websites? And how do you go about designing a mobile-friendly website? Those are the questions answered in this chapter.

Why You Need a Mobile Website

With an increasing number of consumers accessing the Web from mobile devices instead of computers, having a version of your website that works with these devices is fast becoming imperative for most businesses. You can’t just assume that your current website will look good on a mobile phone; ...

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