Chapter 40. Advertising on Mobile Devices
Another key component of your mobile marketing strategy is that old standby, advertising. Mobile advertising is a bit different than traditional web advertising, however, because you have size considerations as well as audience considerations to take into account.
That’s right, creating effective ads for mobile devices requires yet another set of skills beyond that of normal PPC or online display advertising. That’s just the nature of dealing with evolving markets.
How Important Is Mobile Advertising?
Mobile advertising is an increasingly significant part of the overall web marketing mix. Not surprisingly, however, its importance depends to some degree on what type of business you’re running.