Footnotes

Chapter 1

1 American Marketing Association, January, 2008.

2 Philip Kotler and Gary Armstrong, Principles of Marketing (Prentice Hall, 1980).

Chapter 18

1 Datran Media, Fourth Annual Marketing & Media Survey, 2010.

2 JupiterResearch, U.S. E-mail Marketing Forecast, 2007 to 2012, January 2008.

3 Bronto delivery statistics, April 25, 2010.

Chapter 21

1 Direct Marketing Association, Power of Direct, 2009

Chapter 38

1 Plunkett Research, Ltd.

2 Pew Research Center, “Internet, Broadband, and Cell Phone Statistics,” 2009.

3 ABI Research, “Mobile Money Services and Contactless Payment Forecasts,” 2009.

4 Forester Research, “U.S. Interactive Marketing Forecast, 2009 to 2014,” July 2009.

Chapter 39

1 Gartner, Inc., “Gartner’s Top Predictions ...

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