Index
A
above the fold, ad placement, 250
access to online press rooms, 453-454
AccessColor, 92
Action Plan, marketing plans, 70-71
active time, web analytics, 109
activities
cutting ineffective activities, 48-49
eliminating duplicates, 48
Activity Feed plug-in, 393
Acxiom, 166
ad placement, 250
ad strategies, testing and tracking, 264-265
ads
maximizing placement, 210-211
paying by the click, 209
placing in context, 208
PPC image ads, creating, 225-226
sharing revenue, 209-210
advertising
annoyance, 254-256
Internet, web analytics, 58
mobile advertising, tracking, 561
on social media, 406
Facebook, 406-409
MySpace, 409-410
Twitter, 411
online. See online advertising
pay-per-click. See PPC (pay-per-click)
print, 44-45
television, ...
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