Index

A

above the fold, ad placement, 250

access to online press rooms, 453-454

AccessColor, 92

Action Plan, marketing plans, 70-71

active time, web analytics, 109

activities

cutting ineffective activities, 48-49

eliminating duplicates, 48

Activity Feed plug-in, 393

Acxiom, 166

ad placement, 250

ad strategies, testing and tracking, 264-265

AdMob, 541, 546

ads

maximizing placement, 210-211

paying by the click, 209

placing in context, 208

PPC image ads, creating, 225-226

sharing revenue, 209-210

advertising

annoyance, 254-256

Internet, web analytics, 58

mobile advertising, tracking, 561

on social media, 406

Facebook, 406-409

MySpace, 409-410

Twitter, 411

online. See online advertising

pay-per-click. See PPC (pay-per-click)

print, 44-45

television, ...

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