Introduction Beyond the Myth
Unleashing the Unicorn Within
Every mature company in every industry in every part of the world is at risk from outside disruptors—and every large business in the world knows it.
In the face of this danger, senior executives often feel helpless. They have watched as one industry after another has been overrun by smart, agile, new companies armed with the latest technology, tons of venture capital, and radically new business models.
They have seen great companies stumble, or disappear, when they failed to adequately respond. And they have had to explain to shareholders why they have left billions of dollars of market ...
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