Contents
The Foundations of Profitability
Chapter 1 Why True Profit™ Is Like Unmined Gold
Chapter 2 Developing a Low Center of Gravity
Chapter 3 Creating Your Hydraulic Profit Jack
Profitability Category #1–E Equals MC squared
Chapter 4 Creating Growth Through Your Best Customers
Chapter 5 Eliminating Zero-Margin and Low-Margin Products and Services
Chapter 6 Transitioning Your Worst Customers to High-Margin Products and Services.
Chapter 7 Implementing Customer Retention Strategies on the FrontLines.
Profitability Category #2–Maximizing Power at the Point of Attack
Chapter 8 Empowering and Engaging Different Types of Employees to Grow the Business.
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