This book would not have happened without the total support of my wife Eryn, and my three amazing children, James, Nicole, and Ellie, who are so proud that not only does their daddy write books, but also that people actually buy and read them.

To Dr. Alan Weiss, thank you for all of your advice and guidance and introducing me to Business Expert Press. I would never have one, let alone two commercially published books, without you pushing me to get my ideas out there.

To Amanda Setili, thank you for the title of this book. You once told me that my ideas were great, but they needed some unified way to express them. That was the genesis of the Unified Theory of Profitability. Once I had that title, writing this book became much easier. ...

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