The fastest and easiest way to grow your business is through your existing customers. Full stop. Do not go any further. End of chapter.
Seriously, of course, it is important to acquire new customers to help with the sustainability of your organization, but if you are looking to accelerate growth and profitability, which is the theme of this book, then the first place you need to look is your existing customers.
Figure 4.1 shows the different ways that you can grow with customers.
Figure 4.1 Growing your business
You can sell existing products and services to existing customers (Status Quo). ...