CHAPTER 15

Prioritizing to Maximize the Financial Impact of Your Best Ideas

I am going to assume that you have already read Chapter 14 and have already envisioned your ideal future state. I will also assume that you understand the importance of finding your one priority—the quickest and most effective way to help you achieve that ideal future state. The question I am asked most frequently by my clients or when I do speeches on prioritization is, “What happens when we are already working on three or four priorities and my boss or the parent company in the United States or Europe tells me that there is another priority we need to work on?”

My answer is always the same—if you have too many priorities then you have no priorities. If you are working ...

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