Chapter SevenHow to Be Seen as an Authority in Your Industry?
Alastair McDermott, Podcast Host, Digital Marketing & Business Strategist of The Recognized Authority, Ireland.
You can remain an ‘invisible expert', unknown to all but your referral network, and have a successful business. But apparently the riches are in the niches, or the cash is in the pigeonholes, according to Alastair McDermott.
Removing Your Invisibility Cloak
He realised that he had this problem of wanting to build his authority and be more well‐known yet he felt like he's wearing an invisibility cloak, like the thing from Harry Potter. And he needed to remove that cloak. ...
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