Chapter FifteenVideo: ‘Gather Voices' to Make a Compelling Story

Michael Hoffman, CEO of Gather Voices, Greater Chicago Area, USA.

Michael Hoffman is an expert in the use of video in marketing and digital engagement, and the CEO of tech startup Gather Voices, which is a software that makes it easy to create or collect videos from anyone anywhere in the world on any device and to easily manipulate that media, edit it, add branding, add a call to action, and be able to publish it.

There are two reasons why that's interesting. One is that video is the kind of content that's dominating online, and video gets 1200% more shares than text or images. ...

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