Chapter SixWhen is a Newswire Service Good for PR?
Mickie Kennedy, Founder of eReleases.com, Kingsville, Maryland, USA.
What Does eReleases Offer?
eReleases offers custom national distribution over PR Newswire. They also provide a higher end product wherein they send emails to journalists that they feel would be appropriate for their clients' press releases. The number of recipients varies from 100 to 400.
More than 10 years ago, PR Newswire approached Mickie and offered to send his press release through them. At the time, he was charging $250 while PR Newswire charged about $1000 for a 500‐ to 600‐word press release to go out nationally. ...
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