Chapter EightHow Foreign Brands Can Compete With 60 Million Online Merchants in China?

Josh Gardner, CEO & Co‐Founder, Hong Kong SAR, China.

Josh Gardner is the Co‐Founder and Managing Director of Kung Fu Data, a platform based in China, and he's part of the Entrepreneurs' Organization there. Kung Fu Data has a very simple mission, and that's helping non‐Chinese brands thrive online in Chinese marketplaces. Chinese consumers are self‐trained experts in everything they buy.

Kung Fu Data revolves around marketplace commerce or what is called the marketplace economy, and these ecosystems in China are gargantuan. To put some context, Alibaba ...

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