Chapter TwoTeach Bots to Be Compassionate.
Anthrolytics is a London-based company that uncovers the motivations behind human behaviour – why people do the things that they do and what they’re likely to do next. According to co-founder and Chief Strategy Officer Peter Dorrington, they do this by looking at emotional motivation and adding that to other kinds of motivators. Why is somebody buying a particular product? Apart from factors such as price, convenience, and purpose, they ask: How do the customers feel about the products, and how does that work over the ...
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