Chapter SevenTracking Content Context.
From Fact-Checking to Media-Monitoring
Factmata started off in the fact-checking space back in 2014 when Founder Dhruv Ghulati, who then acted as their CEO of sorts, started working on this problem academically and scientifically. However, fact-checking was useful, but it doesn’t touch on the commercially sustainable, scalable, and exciting part of the story. There’s a lot of harmful content out there. It’s not just mistruths, disinformation, and fake news – there’s racism, sexism, toxicity, and hate speech. So it become imperative to not just ...
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