Chapter EightData and Disruptive Content.
Everything is Data-Driven
For Elasticity, every problem begins with data. They try to infuse data with everything, from understanding the audience, developing creative solutions, to reaching the right people. Data can be used to implement the two primary elements of marketing communications: content creation and distribution.
Elasticity’s mission is to create compelling and disruptive content and deliver it via a 360-degree marketing plan. They do this all-encompassing approach because getting people to pay attention ...
Get The UnNoticed Entrepreneur, Book 2, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
