Chapter NineInbound Marketing for Sales.
To begin with, inbound marketing is a strategy to get an audience to come to you. It’s putting out free content that builds trust with an audience, because as they are searching for a solution to a problem that they experience on a daily basis, they stumble upon your content which helps them out. An example of helpful content, Laura shares, is googling something and one of the top results being a blog that’s a few years old. That’s the perfect example of an inbound marketing blog, because it’s still helpful and ...
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