2WHAT WE BELIEVED TO BE TRUE ISN’T

The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.

John Russell, President, Harley Davidson

Recently, I reached out to a friend from decades ago named Paul. During our teenage years, Paul and I worked at the local grocery store stocking shelves and packing groceries. We reminisced about the fun we’d had, the bosses we survived, and some of the unique customers we had encountered during the nearly 10 years we spent working together. The job itself was fundamentally quite simple—pack groceries without damaging them, be courteous to customers, keep the store clean at all times, and of course, do anything else a supervisor or manager asked you ...

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