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The Unstoppable Organization by Casemore Shawn

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3“CUSTOMERIZATION”: THE AMAZON EFFECT

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

Jeff Bezos, CEO, Amazon

How Can You Adapt to a Growing Need for Customization?

Earlier, I introduced you to Kate Ross LeBlanc and Jean-Pierre LeBlanc, the founders of Saje Natural Wellness. Amidst their ambitious plans for growth, there were four areas Kate and Jean Pierre focused on as fundamental objectives of their strategy.

  1. Create a consistently outrageous customer experience. When it comes to their customers’ experience, an “outrageous customer experience” isn’t just a slogan for Saje. In every retail store, team members greet you as you enter, invest time in getting to know you as an individual, ...

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