3“CUSTOMERIZATION”: THE AMAZON EFFECT
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Jeff Bezos, CEO, Amazon
How Can You Adapt to a Growing Need for Customization?
Earlier, I introduced you to Kate Ross LeBlanc and Jean-Pierre LeBlanc, the founders of Saje Natural Wellness. Amidst their ambitious plans for growth, there were four areas Kate and Jean Pierre focused on as fundamental objectives of their strategy.
- Create a consistently outrageous customer experience. When it comes to their customers’ experience, an “outrageous customer experience” isn’t just a slogan for Saje. In every retail store, team members greet you as you enter, invest time in getting to know you as an individual, ...
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