9EMPOWERING YOUR CUSTOMERS
By now you are likely either extremely excited about the opportunities that exist for your organization or you are thoroughly depressed about the fact that so many things that you once believed to be true about growing an organization are either no longer relevant or simply ineffective in today’s marketplace and it’s hard to clearly identify where to start. Regardless of your thoughts at this point, my goal in the next few chapters is to walk you through exactly how to shift from where your organization is today in its journey toward (or away from!) growth, to where you would like to be, providing you with a clear road map. We are going to dissect some of the minutest details of how several of the unstoppable organizations ...
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