When you improve your product so that it does the customer’s job better, then you gain market share.

Clayton Christensen, American scholar

We’ve spent considerable time so far discussing how the most unstoppable organizations focus on empowering their customers by empowering and engaging their employees. In this chapter, we are going to explore the shortest path to not only achieve growth, but also grab market share from your competition by empowering your market share.

Adapting to Tomorrow’s Customer: Thinking Forward

I define the concept of “thinking forward” as the ability to think about, focus on, and consider what’s likely to change or shift in the next five to 10 years, versus what’s happening now. Unstoppable ...

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