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The Unstoppable Organization by Casemore Shawn

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NOTES

Chapter 1

1. David Blaine is a well-known magician, endurance artist, and illusionist.

2. “20 years inside the mind of the CEO . . . What’s next?” PwC.com, www.pwc.com/gx/en/ceo-survey/2017/pwc-ceo-20th-survey-report-2017.pdf.

Chapter 2

1. Sir Winston Leonard Spencer-Churchill was a British politician who served as the Prime Minister of the United Kingdom from 1940 to 1945 and again from 1951 to 1955.

2. Maslow’s (1943, 1954) hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs.

Chapter 3

1. Spencer Soper, “More Than 50% of Shoppers Turn First to Amazon in Product Search,” September 27, 2016, www.bloomberg.com/news/articles/2016-09-27/more-than-50-of-shoppers-turn-first-to-amazon-in-product-search ...

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