3Why Selling Has Become a Team Sport

DOI: 10.4324/9781003348610-4

… We win as a team, and every individual is better if we are part of the team.

Fernando Torres

Spanish Football Manager

Whether you have a sales team consisting of 2 or 200 salespeople, focusing your time and energy on building your team will net you more sales results than focusing on any single individual within the team.

For example, many sales leaders focus their time working one-to-one with their sales team, attempting to build competition amongst the group. In reality individuals learn better as a team, so isolating team members only serves to diminish learning and, in some situations, builds animosity or jealousy between team members.

You might wonder, “how can spending ...

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