4The Foundation of a Winning Sales Team

DOI: 10.4324/9781003348610-5

To succeed, you will soon learn, as I did, the importance of a solid foundation in the basics of education—literacy, both verbal and numerical, and communication skills.

Alan Greenspan

Former Chair of the Federal Reserve of the United States

Many years ago, I led a sales team of 12 people, each with their own territory. Among the group, several new individuals had joined the organization before I did, and a few had been with the company for over 10 years.

Two individuals had been responsible for most of the business and continued to grow their territories each year. The remaining team members had sporadic success selling the company's products. It became clear that our ...

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