Chapter 2. naming your site
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3 ways to name your site
Registering a trademark
Acquiring a domain name
Understanding web addresses
Choosing a suffix: dot-com? dot-org?
Action section: What will you name your site?
The name game is a challenge in any industry, but it’s complicated on the web by several factors, including the dearth of domain names. Unlike business names—which can be repeated in different towns or different countries or different industries—domain names are one to a customer.
So, while a Joe’s Hardware in Teaneck, New Jersey would normally coexist peacefully with ...