Chapter 2. naming your site

naming your site

“We can’t call him Kevin—that domain name has been registered.”

don’t miss ...

  1. 3 ways to name your site

  2. Registering a trademark

  3. Acquiring a domain name

  4. Understanding web addresses

  5. Choosing a suffix: dot-com? dot-org?

  6. Action section: What will you name your site?

The name game is a challenge in any industry, but it’s complicated on the web by several factors, including the dearth of domain names. Unlike business names—which can be repeated in different towns or different countries or different industries—domain names are one to a customer.

So, while a Joe’s Hardware in Teaneck, New Jersey would normally coexist peacefully with ...

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