The Unusually Useful Web Book

Chapter . take action! improving site speed

“I’m afraid we’re going to have to put your son in a class for children with slower modems.”

	“Remember that time is money.”
	--Benjamin Franklin

In Hollywood, it’s said that one can never be too rich or too thin. But on the web (where most professionals are neither as rich nor as thin as they once were) only one such maxim applies: You can never be too fast.

Speed is the single most important factor for any web site, regardless of its audience, focus, or goals. For all web users—from the clueless newbie to the cranky veteran—have one thing in common: They hate to wait. They expect the web to move as fast ...