Chapter . take action! improving your search rank

take action! improving your search rank

“Right now, I’m just the village idiot, but I’m thinking about going global.”


“Nothing succeeds like the appearance of success.”

 --Christopher Lasch

No matter what the focus of your site, search engines will likely be a significant source of traffic. If someone out there is looking for a site like yours, she’ll probably turn first to a search engine to find it. And you want to make sure she finds you, not your competitor.

Search, after all, is big business. Nine out of 10 Internet users visit search engines or portals, according to Nielsen NetRatings. And they visit nearly five times each month. Users ...

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