book

The UX Five-Second Rules

by Paul Doncaster

March 2014

Intermediate to advanced

140 pages

3h 2m

English

Morgan Kaufmann

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1.1 What Is a Five-Second Test?1.2 The Processes in Play1.3 Evolution: From the Lab to Online1.4 What’s Going Wrong?ReferencesRecommended Reading
2.1 Proper Use of the Method2.2 Test Format2.3 Avoiding the Nonresponse2.4 Instructions2.5 Page/Image Visibility2.6 Number of Questions2.7 Order of Questions2.8 Writing the Questions2.9 Asking About Prominence2.10 Open-Ended FeedbackReferencesRecommended Reading
3.1 Common Approaches in Five-Second Tests3.2 Iterating a Viable Five-Second Test Approach3.3 Testing the TemplateReferencesRecommended Reading
4.1 Common Approaches in Five-Second Tests4.2 Iterating a Viable Five-Second Test Approach4.3 Testing the TemplateReferencesRecommended Reading
5.1 Displays for Trade Show Booths/Exhibits5.2 Printed Collateral and Advertisements5.3 PowerPoint Slides5.4 FormsReferences

Content preview from The UX Five-Second Rules

Chapter 1

The Method

The five-second test is a user experience and design research method that requires a participant to view a visual element for 5 s, then answer questions about (a) what was most easily or vividly remembered and (b) what was understood about the design’s information and/or purpose. The method originated as a moderated, lab-based test with a fairly narrow scope and structure. Over time, it has become a method that is increasingly done without a moderator, using online tools that automate the process but provide little in the way of practical instruction. The proliferation of these tools appears to have left a void in terms of how to design and structure a test that results in usable data, necessitating a set of rules or guidelines ...