Chapter 1

The Method

The five-second test is a user experience and design research method that requires a participant to view a visual element for 5 s, then answer questions about (a) what was most easily or vividly remembered and (b) what was understood about the design’s information and/or purpose. The method originated as a moderated, lab-based test with a fairly narrow scope and structure. Over time, it has become a method that is increasingly done without a moderator, using online tools that automate the process but provide little in the way of practical instruction. The proliferation of these tools appears to have left a void in terms of how to design and structure a test that results in usable data, necessitating a set of rules or guidelines ...

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