PRACTICAL EXAMPLE: A FORECASTING MODEL FOR PLANNING
One of the best examples I have dealt with that highlighted the importance of a communication strategy involved a project to develop a planning framework for a government department. In the interests of building some quantitative measures by which different policies could be objectively compared, the project sponsor was keen to develop a what-if model that would allow policymakers to change various parameters under different assumptions and consider the resulting outcomes. Although it would have been impossible for the model to provide accurate predictions, the intention was to create a model flexible and broad enough to stimulate discussion under a common framework.
Despite these good intentions, it had all the hallmarks of a complex and high-risk project. There was a:
However, despite these challenges, there was a clear desire by the department to be more structured and considered in their approach to policy. By effectively developing and executing a broad-based communication strategy and communicating the value of the project to a wide variety of stakeholders, we successfully achieved buy-in into “doing things differently.”
Our first objective was to separate the model development activities from the communication plan and ...