ONEYOUR MARKETING PLAN IS FAILING AND TAKING YOUR PROFITS WITH IT
No matter how many years your business has been selling to customers, you're probably no closer to unlocking a secret marketing formula than the biggest Fortune 500 companies. Consumer behaviours, communication platforms and a million other external factors mean locking in a ‘marketing formula’ that stands the test of time is virtually impossible.
Trust me, the ones that lead the way are not in possession of a secret formula; they just have enough cash flow to have top marketers experimenting 24 hours a day, seven days a week to find what works for their business. Most entrepreneurs are lucky to find two hours a month.
If you're familiar with the popular marketing saying, ‘50 per cent of marketing works; if only we knew which 50 per cent’, then you'll know exactly what I am talking about. Trying something new is a risk. It'll cost you a lot of money, it's not guaranteed to work and there are a million avenues to choose from.
Of course, many businesses make it look easy.
And many experts claim to have the ‘seven-figure-guaranteed marketing secret’ or the ‘20k per day sales hack’ that they used to generate $1 million worth of income with next to no work.
Are these guys for real? Maybe.
Is there really a secret marketing hack? Definitely not.
The promised land
Several years ago, I fell into a bit of a marketing ...