The Very Good Marketing Guide

ONEYOUR MARKETING PLAN IS FAILING AND TAKING YOUR PROFITS WITH IT

No matter how many years your business has been selling to customers, you're probably no closer to unlocking a secret marketing formula than the biggest Fortune 500 companies. Consumer behaviours, communication platforms and a million other external factors mean locking in a ‘marketing formula’ that stands the test of time is virtually impossible.

Trust me, the ones that lead the way are not in possession of a secret formula; they just have enough cash flow to have top marketers experimenting 24 hours a day, seven days a week to find what works for their business. Most entrepreneurs are lucky to find two hours a month.

If you're familiar with the popular marketing saying, ‘50 per cent of marketing works; if only we knew which 50 per cent’, then you'll know exactly what I am talking about. Trying something new is a risk. It'll cost you a lot of money, it's not guaranteed to work and there are a million avenues to choose from.

Of course, many businesses make it look easy.

And many experts claim to have the ‘seven-figure-guaranteed marketing secret’ or the ‘20k per day sales hack’ that they used to generate $1 million worth of income with next to no work.

Are these guys for real? Maybe.

Is there really a secret marketing hack? Definitely not.

The promised land

Several years ago, I fell into a bit of a marketing ...