The Very Good Marketing Guide

THREEBEAT YOUR MARKETING BOTTLENECK

Julia and Simon officially hold the record for the best performing sales team after implementing this model into their business. And it was not even as fully developed as it is now. They used the more elementary, minimum viable product (MVP) version I was testing and developing in late 2019.

I was attending a private community event in Perth when I first met Julia and Simon. As we got to talking they began telling me a bit about their struggles with their business over the last few years since they moved to a bigger premises in Willagee.

When Julia and Simon started their business six years ago, they were riding on the coattails of Simon's personal network in the industry. As distributors and manufacturers of high-load bearings, seals and so forth, their market size was finite and Simon, who had been in the industry for nearly a decade, knew almost every single potential Customer.

This kind of business kick-off isn't uncommon. Starting a new brand in an industry you're already familiar with is how hundreds of entrepreneurs and founders dive into ownership — and many have fallen into the same hardships that Julia and Simon had when it came to scaling.

Five years into the business, Julia and Simon were ready to take it to the next level. They had grown out of their small workshop and wanted to move to a bigger space, make more products and ...