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The Very, Very Rich and How They Got That Way: The spectacular success stories of 15 men who made it to the very, very top by Max Gunther

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19. The Promoters: Of Ideas

We’ve contemplated the career of Clement Stone, salesman. Now let’s look at two men who are Stone-plus-something. Not only salesmen – promoters.

What is a promoter? Webster’s New International Dictionary defines him as somebody who “. . . sets on foot and takes the preliminary steps in a scheme or undertaking. . .” Well, yes, that’s true as far as it goes. An initiator, in other words.

But that definition could be applied with perfect accuracy to almost everybody you’ll meet in this book. Something must be lacking from the dictionary definition, for the word fits only a few, even stretched as far as it will stretch.

The truth is, the word promoter, as Americans use it, has a strong emotional element, an element ...

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