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The Very, Very Rich and How They Got That Way: The spectacular success stories of 15 men who made it to the very, very top by Max Gunther

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20. The Promoters: Of Things

There are some businessmen who wouldn’t enjoy being called promoters. But the man we’re now about to consider, Jeno Paulucci, doesn’t seem to mind at all. He likes the word. He is that kind of man.

It may be a key identifying characteristic of a true promoter, in fact, that he doesn’t get mad when people call him a promoter.

In an autobiography that Paulucci wrote a few years ago, he dwells at length on his association with another promoter, Stan Freberg, satirist and TV-commercial maker. Paulucci had hired Freberg to make some commercials touting the products of Paulucci’s company, Chun King Corporation. The two of them made a bet: If the sales of Chun King chow mein, chop suey and other products didn’t rise ...

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