O'Reilly logo

The Very, Very Rich and How They Got That Way: The spectacular success stories of 15 men who made it to the very, very top by Max Gunther

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

21. Other People’s Work

We’ve studied OPM, and now we’ll look at OPW – the technique of getting rich on other people’s work. This technique, in the latter half of the 20th century has reached its fullest and gaudiest flowering in the franchising business.

In a typical franchising operation you begin by developing some product or service that has, or promises to have, a broad popular appeal. You then go out and find men and women to sell it for you. These people become your so-called franchisees, or franchise holders. Each invests money and work to build his own local business based on your product or service. You grant him a license to use your trade name, which you promise will be ballyhooed in a national advertising campaign. You also promise ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required