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The Very, Very Rich and How They Got That Way: The spectacular success stories of 15 men who made it to the very, very top by Max Gunther

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5. Can Fortune Building be Taught?

CLEMENT STONE, THE remarkable man whose financial odyssey we’ve just surveyed, is interesting not only for his personality and his monumental wealth. He is also interesting for his philosophy. He believes people can be taught to become wealthy.

Stone has spent much of his life trying to codify and articulate the principles that he believes lead to success in the capitalist system. He has written books on the subject. He runs a magazine devoted to it. He teaches it to his huge captive student body – his employees. He believes the lessons can be learned by ordinary men like you and me.

Is it really possible to learn such lessons – to sit, read, listen, absorb and finally go out armed with some surefire formula ...

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