21It’s All in the Approach:Creative Approaches forVideo Productions


Jim Stinson





Some informational programs use gimmicks like butter on popcorn, to hide the bland taste of the subject matter: “Hi! I’m Percy Peatmoss, and we’re gonna meet some exciting lichens!” (Suuure, we are!) Though spokes-mosses like Percy went out with 16mm projectors, promotional, training and educational programs still need what you might call a presentation method.

As the term implies, this is a systematic approach to laying out the content of a program. Mr. Announcer on the sound track, Julia Child behind the cooktop, the talking head in the interview—each of these is a presentation method, deliberately selected because it’s well-suited to the program’s subject. ...

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