40 10 Tips for Great Interviews

Earl Chessher

Figure 40-1

Figure 40-1

There are many interview approaches and styles. Are you looking for a hardcore journalistic approach or something less intense? Will you casually guide interviewees or follow a defined path? Video interview techniques will vary depending on project intent and focus and interviewee personalities.

Whatever your intent, it’s important to pay attention to the basics before moving on to interview sessions. Interview techniques are as diverse as the questions you ask your interviewees.

Don’t become so involved during preparation and set up with the technical aspects that you overlook the needs ...

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