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The Videomaker Guide to Video Production, 5th Edition by Videomaker

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64 Video on the Web

Andrew Burke

Figure 64-1

Figure 64-1

With new mediums come new opportunities—this should be the mantra of the video producer of today. Following are tips to formatting your story for the web.

We have in front of us our newest medium with which to utilize, and it is called web video. Certainly, we have had our share of video media: broadcast TV, VHS home video and DVD. Well, you might say, “Web video is not that new.” And you’d be right. But it is a changing medium. It is different and better than ever, and has evolved significantly in the last five years. YouTube’s viewership rises by the double-digits each year. Can this be said for ...

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