The War for China’s Wallet

Book description

With Chinese-led initiatives such as One Belt One Road (OBOR) and the Asian Infrastructure Investment Bank (AIIB) combined with uncertainty due to US shifts in policy and apparent commitments over the past decade, the stakes are high for companies looking to profit from the world’s newest superpower.

Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries. It has become the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike and drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alike—they must adhere to the political goals of Beijing or else face economic punishment or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for China’s Wallet will help companies understand how to profit from China’s outbound economic plans as well as a shifting consumer base that is increasingly nationalistic. The countries and companies that get it right will benefit from China’s wallet but those that do not will lose out on the world’s largest growth engine for the next two decades.

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Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Contents
  6. Chapter 1: China’s Economic Hammer
    1. Manila, Philippines, March 1996
    2. 2016
    3. Dialogue: Parag Khanna, Managing Partner, Hybrid Reality Pte Ltd.
    4. Case Study: Appoint the Right Ambassador or Country Head
    5. Key Action Items
  7. Chapter 2: The Hammer and the Carrot
    1. April 2017
    2. Dialogue: Jacques deLisle, Stephen A. Cozen Professor of Law and Professor of Political Science, University of Pennsylvania
    3. Case Study: Show That You Are a Friend to China
    4. Key Action Items
  8. Chapter 3: America’s Power Vacuum and the New Global Order: One Belt One Road and AIIB
    1. Qatar, June 2017
    2. Dialogue: Shane Tedjarati, President and CEO, High Growth Regions, Honeywell
    3. Case Study: Re-shoring and Attracting Chinese FDI
    4. Key Action Items
  9. Chapter 4: Innovation and the State-Owned Sector
    1. Beijing, China, June 2017
    2. Dialogue: Victor Shih, political economist at University of California at San Diego and the founder of China Query, LLC
    3. Case Study: Don’t Underestimate the Ability of SOEs to Innovate and Move Up the Value Chain
    4. Key Action Items
  10. Chapter 5: China’s Outbound Investment: Clash of Cultures
    1. Vancouver, Canada, August 2016
    2. Dialogue: Winston Cheng, President of International,
    3. Case Study: Selling a Company or Stake to a Chinese Acquirer
    4. Key Action Items
  11. Chapter 6: Fear, Wellness, and Understanding the Chinese Consumer
    1. Shanghai, China, 2016
    2. Dialogue: Frank Lavin, Chairman and CEO Export Now, Former U.S. Undersecretary of Commerce, Former U.S. Ambassador to Singapore
    3. Case Study: Bring Chinese Consumers Overseas Products and Services They Cannot Get in China Due to Lack of Trust, Lack of Availability, or High Prices
    4. Key Action Items
  12. Chapter 7: The New Global Chinatowns: From Ramshackle to Luxurious Enclaves
    1. California, February 2015
    2. Consumerism and Cold Partners
    3. The Four Waves of Chinese Immigration into the U.S.
    4. Flight of Wealth
    5. The Impact of Wealthy Immigrants
    6. Dialogue: Austin Fragomen, Partner and Chairman, Fragomen, Del Rey, Bernsen & Loewy LLP; and Becky Xia, Fragomen Partner based in Shanghai
    7. Case Study: Bring Chinese to You and Focus on Integrity and Morality
    8. Key Action Items
  13. Chapter 8: Chinese Tourism: The CMR Chinese Hourglass Shopping Model
    1. Queenstown, New Zealand, March 2016
    2. Dialogue: Jane Jie Sun, CEO of Ctrip
    3. Case Study: Localize Sales Staff Globally
    4. Key Action Items
  14. Chapter 9: Conclusion
    1. October, 2017
  15. Endnotes
  16. Index

Product information

  • Title: The War for China’s Wallet
  • Author(s): Shaun Rein
  • Release date: December 2017
  • Publisher(s): De Gruyter
  • ISBN: 9781501507519