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The Warren Buffett Philosophy of Investment: How a Combination of Value Investing and Smart Acquisitions Drives Extraordinary Success by Elena Chirkova

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What Kind of Business Does Warren Buffett Like?

The really big money tends to be made by investors who are right on qualitative decisions.

—WARREN BUFFETT [CITED IN SCHROEDER, 2008, P. 265]

BUFFETT TALKS ABOUT THE IMPORTANCE OF QUALITATIVE DECISIONS. We will begin by examining in detail what qualitative decisions are.

A Business That Warren Buffett Views as Problematic

In a business selling a commodity-type product, it’s impossible to be a lot smarter than your dumbest competitor.

—WARREN BUFFETT [BUFFETT, 1977–2013, 1990]

In order to understand what businesses Buffett would find attractive, or, more generally, what businesses he would consider ...

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