The really big money tends to be made by investors who are right on qualitative decisions.
—WARREN BUFFETT [CITED IN SCHROEDER, 2008, P. 265]
BUFFETT TALKS ABOUT THE IMPORTANCE OF QUALITATIVE DECISIONS. We will begin by examining in detail what qualitative decisions are.
In a business selling a commodity-type product, it’s impossible to be a lot smarter than your dumbest competitor.
—WARREN BUFFETT [BUFFETT, 1977–2013, 1990]
In order to understand what businesses Buffett would find attractive, or, more generally, what businesses he would consider ...