I would like to thank all the people who contributed to this book in many ways.
First and foremost I would like to thank Steve and Tim Forbes for encouraging my entrepreneurism as an editor. I also owe a great deal of thanks to my mentor and former editor, the late Jim Michaels. He set the bar high for Forbes reporters and inspired a generation of great financial journalists.
This book would not have been possible without a great deal of help from Ken Kam and his team at Marketocracy. Similar thanks are due to Adam Menzel and the crew at Ticker Technologies. I would also like to thank Barbara Strauch and my brother Andrew Schifrin for helping to get this project started. Thanks is also due to my friend Jason Zweig for helping me come up with the book's name. I am also grateful for the support I got from Laura Walsh and Judy Howarth at John Wiley & Sons.
I would especially like to thank Tina Russo McCarthy, one of the unsung heroes at Forbes, who spent tireless hours in her spare time discussing this book with me and making sure that all of my i's were dotted and t's crossed.
Last but not least, I would like to thank my family, Susan, Noah, and Elisabeth, for putting things on hold while I worked on this book, and for being a great sounding board for my ideas.