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The Wawa Way by Bob Andelman, Howard Stoeckel

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Wawa is a Native...

Wawa is a Native American word for Canada goose. To us, it means convenience and exceptional service.

 

CHAPTER 1

“What Is a Wawa?”

The I Love Wawa group on MySpace.com has more than 5,000 members, making it the largest of several Wawa-related groups on the online-community site. Over on Livejournal.com, there’s a group called We Love Wawa, with about 950 members. This would be pretty ho-hum if Wawa were an indie band or video game. Instead, it’s a chain of convenience stores.

                   —Rob Walker, “Convenience Cult?” New York Times, July 30, 2006

The name always catches people off guard. “What the heck is a Wawa?” they ask.

And it’s ...

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