The I Love Wawa group on MySpace.com has more than 5,000 members, making it the largest of several Wawa-related groups on the online-community site. Over on Livejournal.com, there’s a group called We Love Wawa, with about 950 members. This would be pretty ho-hum if Wawa were an indie band or video game. Instead, it’s a chain of convenience stores.
—Rob Walker, “Convenience Cult?” New York Times, July 30, 2006
The name always catches people off guard. “What the heck is a Wawa?” they ask.
And it’s ...