And in flocks the wild-goose, Wawa,
Flying to the fen-lands northward.
—Henry Wadsworth Longfellow, “The Song of Hiawatha”
As you can imagine, a business that is unique—and uniquely successful—generally has a unique story behind it. And that’s certainly the case with Wawa. It would take far more than one book to spell out everything that has happened since the Richard Wood family first moved to Philadelphia in 1682, the moment that set in motion a family business that has evolved ...