O'Reilly logo

The Wawa Way by Bob Andelman, Howard Stoeckel

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

On April 16, 1964, in Folsom, Pennsylvania, Wawa ...

On April 16, 1964, in Folsom, Pennsylvania, Wawa opened the doors of its first-ever food market.

 

CHAPTER 3

Coining the Convenience Concept

Rich George noticed the brand-new Wawa store, not far from his house, and wondered what the milkmen were doing selling groceries. That was 45 years ago, when Wawa meant uniformed men delivering glass bottles of milk, a delta of cream on top; when the subtle clinking of glass outside front doors and vestibules might be the first clue that daylight was spreading across the sky. In 1964, the inelegant terms Wawa and grocery might have been incongruous. But George, a professor of food marketing at St. Joseph’s ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required