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The Wawa Way by Bob Andelman, Howard Stoeckel

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Wawa grew quickly and, in 1978, Wawa opened its 200th store...

Wawa grew quickly and, in 1978, Wawa opened its 200th store in Souderton, Pennsylvania.

 

CHAPTER 4

Learning to Fly

Of course, to anyone who’s spent quality time in the Philadelphia region, the idea that Wawa is vastly more popular than any chain ought to be is familiar territory. But sometimes familiarity can create blindness to the big picture. For Wawa, the picture keeps getting bigger and bigger. Crazy customer loyalty has translated into eye-popping numbers and made Wawa one of the dominant economic forces in Philadelphia—one that supports an entire ecosystem of suppliers and vendors. And slowly—relentlessly—Wawa is transforming: altering ...

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