The good-to-great companies faced just as much adversity as the comparison companies, but responded to that adversity differently. They hit the realities of their situation head-on. As a result, they emerged from adversity even stronger.
—Jim Collins, Good to Great
When I joined Wawa in 1987, the company was going through significant challenges. Dick Wood called this period Wawa’s Dark Days, and they were extremely painful.
We were having trouble recruiting and retaining associates ...