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The Wawa Way by Bob Andelman, Howard Stoeckel

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Wawa associates win the hearts of customers, not only through great in-store experiences, but through relationships and an unwavering commitment to supporting the communities they serve.

 

CHAPTER 9

Winning Share of Heart

Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever. Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks are a relationship, not a mere transaction. You don’t just buy Lovemarks, you embrace them passionately. That’s why you never want to let go. Put simply, Lovemarks inspire: Loyalty ...

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