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The Wawa Way by Bob Andelman, Howard Stoeckel

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Howard Stoeckel, with his oversized crayon...

Howard Stoeckel, with his oversized crayon, inspires the Wawa team to “Think Big.”

 

CHAPTER 11

The Bird’s-Eye View

Store managers are expected to make each Wawa “part of the community” and impress regulars who will come in five times a week or more. . . . Repeat customers bring up the employees and say things like ”Your people like each other, they have fun and work as a team, and when we come in to the store we feel part of that.”

                   —Rob Walker, “Convenience Cult” New York Times, July 30, 2006

It has become a Wawa tradition for the CEO to produce a list of principles that reflects his business focus and priorities for the company. ...

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