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The Wawa Way by Bob Andelman, Howard Stoeckel

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Wawa flew South July...

Wawa flew South July 18, 2012 when it opened its first Florida store, outside of SeaWorld.

 

CHAPTER 12

Expanding Wawaland

With Wawa’s made-to-order hoagies and hot pretzels, the company born in the Mid-Atlantic states 48 years ago has exploded in Central Florida since opening its first store here 13 months ago. On his many trips to Orlando, Wawa CEO Chris Gheysens would shake his head as he passed the gas stations just outside the airport along Semoran Boulevard. “Every time I rode by there, I’d think to myself, ‘Boy, we need to bring some competition to this corner,’” Gheysens said.

                   —Mark Schlueb, “New Wawa Sparks $2.99 a ...

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