CHAPTER 2 The Moral Obligation to Be Wealthy

You were born to win, but to be a winner you must plan to win, prepare to win, and expect to win.

—Zig Ziglar

Ultimately, what we are trying to do here is take a holistic approach to what we traditionally call wealth. As we've said, it's certainly not all about money in the bank. Monetary wealth is very much dependent on assets, and moral wealth is largely about what we offer back to the world in terms of good deeds and compassion—what we can give of ourselves to those in need, and whether we give physically, financially, or both.

So which is more important…monetary wealth or moral wealth?

Initially, you might assume the answer to that question is moral wealth; that high moral wealth is the ultimate goal, because without it monetary wealth is too easily put to bad use. But without monetary wealth, the difference a person with high moral wealth can make in the world is limited. If you have high morality and good intentions but lack the power to put your goodness to positive use, and you don't have the means to contribute to worthy causes, the power of your moral wealth is somewhat limited—or even diminished—in its capacity to be of value to others.

Let's examine this relationship between monetary and moral wealth more closely.

If you have high moral wealth, you can't necessarily translate it into high monetary wealth. You could try your best to sell your art or spread your message and monetize your work but you might not be able to ...

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